Scaling a Multi-Location HVAC Platform with
Full Attribution
Visibility
The Shift
Before: Fragmented System
- Disconnected silos across 14 service locations.
- Blind spending on "Brand Awareness" without ROI tracking.
- Manual CRM entry leading to 40% data decay.
After: Centralized Growth
- Unified dashboard for portfolio-wide performance.
- Direct link between Ad Spend and Service Revenue.
- Automated lead routing and instant attribution syncing.
The Deployment Architecture
Centralized Paid Media
Algorithmic bidding focused on high-EBITDA service calls across all zip codes.
SEO + Location Pages
Dynamic content injection for 150+ hyper-local landing pages with real-time availability.
Call Tracking
AI-driven transcript analysis to verify "Qualified Lead" status before attribution.
CRM + Attribution
Full-loop integration connecting Google Ads GCLID to ServiceTitan job closure.
+25-60%
Qualified Leads
15-35%
Reduction in CPA
100%
Visibility
The Attribution Loop
Ad/SEO Click
Dynamic LP Capture
CRM Integration
Revenue Attribution
“The biggest gains didn’t come from spending more. They came from seeing clearly what was already working—and scaling it.”